Wukong Is Teaming up With McDonald’s

Black Myth: Wukong and McDonald’s have come together for a collaboration, bringing limited-time menu items and merchandise across the latter’s outlets in China. Often dubbed as the first-ever AAA console title to come out of China, Black Myth: Wukong is one of the biggest game releases in recent years.

McDonald’s partnering with a popular IP isn’t something new or rare, and there have been various instances of the restaurant chain collaborating with some of the biggest names in gaming. Notably, the special merchandise that often comes hand-in-hand with such collaborations is the key highlight of these brand arrangements. Earlier this year, the extreme popularity of Pokemon collectibles from McDonald’s Japan even led to scalping incidents, which are otherwise seen during mainstream hardware launches. As the latest addition to the list of high-profile team-ups, McDonald’s has announced a limited-time promotion with Black Myth: Wukong.

Black Myth: Wukong and McDonald’s Come Together in an Intriguing Collab

In its latest announcement (via Google Translate), McDonald’s China unveiled a collaboration with the highly successful Black Myth: Wukong for the upcoming Mid-Autumn Festival in the country. Courtesy of the team-up, a host of limited-time menu items, including a unique black bun burger, will be served in packaging modeled around the 2024 action-RPG during this period. From September 20 to October 7, the Full Moon Market event will also be held, divided into phases, in outlets across Shanghai, Hangzhou, Guangzhou, Beijing, Xiamen, Changsha, and Wuhan. As part of this, visitors will be able to partake in activities to win special limited-time rewards. A McDonald’s Black Myth Limited Edition Board Game, which features three characters from the game and three related to the golden arches brand, has also been announced for a September 30 launch.

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Moreover, 42 McDonald’s outlets across 14 Chinese cities have been revealed to be decorated in a Black Myth: Wukong‘s theme, featuring characters such as Tian Ming Ren, Yang Jian, and Zhu Bajie. Customers can collect three different cards based on these figures and use them to redeem a special-edition mobile phone sticker after October 9. According to Daniel Ahmad’s tweet, a certain meal combo will come bundled with a reversible themed robe, whereas more themed clothing—such as hats, T-shirts, and socks—will also be up for grabs, per Renka_schedule’s post.

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In other news, Game Science confirmed its next project after Black Myth: Wukong in August, on the same day as the Journey to the West-inspired title’s Xbox launch. Titled Black Myth: Zhong Kui, the upcoming follow-up is also based on a Chinese folklore character and is set to be the second entry in the recently established fantasy IP.