Gearbox Software’s Randy Pitchford has predicted that Borderlands 4 will push the franchise’s total sales numbers to a new stratosphere: 100 million units. Speaking to Insider Gaming, Pitchford said plainly, “We will break 100 million units with this launch, easily, all in, with the franchise.”
That’s not actually a very bold prediction. The series currently stands at more than 94 million units, so Pitchford is predicting sales of at least 6 million for Borderlands 4. By comparison, Borderlands 3 sold more than 23 million copies and is 2K’s fastest-selling game ever. The top-selling game of all time for 2K is Borderlands 2, which has achieved sales of more than 30 million units.
Not many video game franchises have reached 100 million units sold. If Borderlands 4 can help push the series to that level, Borderlands would join the likes of GTA, Red Dead, Pokemon, Call of Duty, Minecraft, Final Fantasy, and Assassin’s Creed.
Pitchford said in the interview that when he was first trying to sell Borderlands, he had to “scream from the tallest mountain to get anyone to pay attention to it.” Back then, Pitchford said “nobody cared” about Borderlands and that, “A lot of people predicted that Borderlands wasn’t going to work.”
Prior to Borderlands coming on the scene in 2009, Gearbox was better known for the WW2 FPS series Brothers in Arms, along with Half-Life expansion packs. Borderlands became a gigantic success, and the franchise remains strong.
“We went from an industry that predicted that we would die–that Borderlands would find no audience–to being one of the leading video game franchises in the world. And it’s kind of humbling, frankly, to be a part of it,” Pitchford told GamesRadar.
Borderlands 4 launches on September 12 for PS5, Xbox Series X|S, and PC, with a Switch 2 edition coming in October. A major point of online discussion about Borderlands 4 has been its price–which is $70. Pitchford said the game delivers so much value that it would still be worth it if 2K charged $350.
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