Electronic Arts has been implementing AI technologies in its development cycles for years, and while EA says there is no content in Battlefield 6 made using generative AI, the technology is “very seducing,” according to DICE GM Rebecka Coutaz.
She told BBC Newsbeat that EA’s teams use genAI in the early stages of development “to allow more time and more space to be creative.” But Battlefield 6 has no genAI-created content. She is optimistic about the technology overall, though. “If we can break the magic with AI it will help us be more innovative and more creative,” she said.
Another Battlefield 6 developer, Fasahat “Fas” Salim, told the site that genAI is “not anything to be scared of” in the video game industry and that teams are now working on figuring out how to best implement the technology into future development pipelines.
“It’s just a matter of how we can incorporate that productively into our workflows; how can we leverage that to take our games to the next level,” he said.
To hear EA developers speak enthusiastically about AI is no big surprise, as the company’s other key executives, including CEO Andrew Wilson, have said the tools will help EA in the long run. Wilson has said further adoption of AI technologies will lead to job losses, but it will ultimately create more jobs than it displaces over time.
Before this, EA Sports said CFB 25 might not have turned out as good without the developers using machine-learning and AI. Outside of EA, Sony has been using AI tools for game development for years, crediting machine-learning systems for helping speed up development on Marvel’s Spider-Man 2.
Meanwhile, Candy Crush developers who got laid off by Activision Blizzard said they are being replaced by AI tools they helped create. A recent report from Financial Times said EA might look to further implement AI systems to help ramp up development amid its private sale to an investor consortium.
Battlefield 6 launches today, October 10, for PS5, Xbox Series X|S, and PC. It comes to market with a huge amount of hype behind it, and it’s coming out a few weeks before rival Call of Duty: Black Ops 7 in November. For more, check out GameSpot’s Battlefield 6 review and our roundup of tips to help you hit the ground running.
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